Brokers- Read The Handwriting on the Wall

To be successful in an endeavor one must live, eat, drink and breathe it. Financial intermediaries that want to increase business as a result of their efforts must stay on top of all trends, news items and products. This is particularly important for brokers that are focusing on healthcare providers as potential clients.

New leads are in the news every day. A savvy broker will, first thing every morning, read healthcare related news releases. The number of publications is as vast as the stars in the sky. Each provider sector has its own publication, each major newspaper has a healthcare editor and news. Healthcare insurance companies (carriers) have news items on their websites, new medications and treatments, financial updates and many other valuable pieces of information.

Making use of the news is as simple as sending to prospective clients a current news item that affects them and your solution to the problem. This approach presents you as an individual deeply embedded in the healthcare industry and also provides an answer to a problem. You may also be making the prospect aware of new trends, rules, laws or products of which he/she had no knowledge.

Be professional in your writing so that you give the appropriate credit to news sources, and use quotation marks for words or sentences that are not yours. Ultimately you become a source of news and more importantly, a source for solving problems.